A content audit sounds like a quarterly project with a spreadsheet and a consultant. For the thing that actually matters, whether your page answers the questions people (and AI) bring to it, it’s a ten-minute habit. Here’s the method.
Step 1. List the visitor’s questions (3 min)
Before re-reading the page, write down what a real visitor to it would ask. Pull from support tickets and sales calls for the exact wording. Don’t list what you want to say. List what they want to know. For a pricing page that might be: what does it cost, what’s the difference between plans, can I cancel, is there a trial.
Step 2. Check each against the copy (3 min)
Go question by question and find the sentence that answers it. Not the section that gestures at it, but the specific sentence a stranger could quote. If you can’t point to one, it’s a gap. Be strict: “we offer flexible plans” does not answer “what does it cost.”
Step 3. Run an AI content audit (2 min)
Here’s the step that catches what you can’t. You’re too close to your own page to see its gaps. You read the answers in because you know them. An AI content audit reads the page cold, the way a first-time visitor or an assistant does, generates the questions that page should answer, and only credits the ones genuinely answered in the text. It turns “I think it’s fine” into a specific list.
The curse of knowledge is real and invisible. A cold read by a model is the cheapest way to see your page as a stranger does, which is exactly how the AI assistants your buyers consult will see it too.
Step 4. Fix the biggest gap first (2 min)
Don’t try to close every gap at once. Take the highest-impact unanswered question, usually price, fit, or what-happens-next, and write one plain, specific sentence that answers it. Ship that. Re-run later and tackle the next. Most pages need only two or three sentences to go from silent to quotable.
The AI audit, built in
Agent Speak does steps 1–3 for you: reads your page cold, lists the questions it should answer, and flags the gaps, then hands you the sentence to fix the biggest one.
Common questions
Because you mentally fill in the gaps. You know the answers, so you read them into copy that doesn’t state them. An AI content audit reads the page cold, the way a first-time visitor or an assistant does, and only credits answers that are really there.
Audit any page when you change it, and review key pages roughly monthly. Content drifts, products change, and how AI reads sources shifts, so a page that passed last quarter can develop new gaps.
Write a plain, specific sentence for each, starting with the highest-impact one. Keep the language simple (see why clear content beats clever) and answer the question directly.
Written by Michelle Savage, creator of Agent Speak. Related: The 12 questions your page isn’t answering.