Half of your visitors now ask an AI assistant about your category before they reach your site. The assistant reads a handful of sources, picks the sentences it can quote with confidence, and hands them back as an answer. If none of your sentences are quotable, you are not in the answer. Your competitor is.
This is a different game from search. Search ranks pages. Agents quote sentences. You can sit at the top of Google and still be invisible to ChatGPT, because ranking high is not the same as having a line an agent can lift. Here is how to write the lines that get lifted.
1. Lead with the answer, not the wind-up
An agent scanning your page rewards the first sentence that resolves the question. Marketing copy buries the answer under a value proposition; quotable copy states it immediately, then elaborates.
Before: “Our flexible plans are designed to grow with teams of every size.”
After: “Plans start at $19/month per seat. The Team plan adds SSO and unlimited projects at $39/seat.”
The first version sounds nice and answers nothing. The second is a sentence an agent will quote verbatim, because every claim is a fact it can stand behind.
2. Write facts as numbers, not adjectives
“Fast,” “affordable,” “enterprise-grade,” and “seamless” are unquotable. An agent cannot repeat them without putting its own credibility behind a claim it can’t verify. Replace each adjective with the number underneath it.
- “Lightning fast” → “Returns results in under 200ms.”
- “Affordable” → “Starts at $19/month, no setup fee.”
- “Trusted by leading teams” → “Used by 12,000+ teams, including [named customers].”
The rule of thumb: if a sentence would lose its meaning when a stranger repeats it, an agent won’t repeat it either.
3. Give every page one clear job
An agent works out what a page is for before it quotes anything. A page trying to answer ten questions answers none of them well. Pick the one question each page exists to answer, like “What does it cost?” or “How do I return this?”, and make that answer unmissable and specific.
This is also the fastest way to find your gaps: list the questions a real visitor would ask this page, then check whether the page actually answers each one in a sentence. The ones it doesn’t are exactly where AI goes quiet about you.
See which questions your page goes silent on
Paste any page, product description, or doc. Agent Speak shows you what an AI agent can and can’t answer about it, free, in about a minute.
4. Label your facts with structured data
Clear prose gets you most of the way. Structured data (JSON-LD) closes the gap by telling an agent this string is the price, this is the plan name, this is the answer to that question, so it never has to infer. Add FAQPage schema for your Q&A, Product schema for pricing, and Organization schema for who you are. It doesn’t replace good copy. It removes the last bit of ambiguity.
5. Read your own page the way an agent does
Before you publish, run the page through the same test an agent applies: strip the voice and see what facts survive. If you remove the adjectives and brand flourishes and nothing quotable is left, the page needs work, no matter how good it sounds to a human.
Common questions
Search ranks pages; agents quote sentences. A page can rank well on keywords yet contain no sentence that directly answers the question a user asked, so the agent moves to a source that does. Ranking gets you crawled. Quotable sentences get you cited.
No. Schema labels facts that already exist in your copy. If the fact isn’t there in plain language, schema has nothing to point at. Write the clear sentence first, then mark it up.
Whenever you change the page, and roughly monthly otherwise. How AI reads and weights sources shifts over time, so a page that was quotable last quarter can quietly fall out of answers.
Written by Michelle Savage, creator of Agent Speak. Every post on this blog is run through the tool before it ships. This one answers 7 of 7 of the questions a reader would ask about it.